The $17 Billion dollar retail marketing industry is experiencing a renewed sense of importance in the marketing mix as consumer experience and the creation of brand loyalty take center stage.

The effectiveness of Marketing at retail is clearly demonstrated by sales impact. A feat which no other placement of advertising offers.

In fact, during Destination Station trials, advertisers saw sales lift increases as much as 70%. Since 1994, POPAI, the global association of marketing at retail, has catlogued significant sales increases for products supported by Retail marketing across all industries.

In-Store Advertising is the only medium executed at the critical point where products, consumers, and money all meet at the same time. It is no coincidence that with 74 percent of all purchase decisions made In-store, an increasing number of brand marketers and retailers are investing in this medium.

In-Store Advertising is flexible. It is the only mass advertising medium that can convey the same overall strategic message in differing languages to varying audiences in a specific city, state or region.

The Benefits of In-store Advertising
POP is the most powerful, cost-effective form of advertising
74% of Purchasing decisions are made In-store
POP Brand recall is 2.5X greater than TV

Look What the Destination Station is Already Achieving
42% of all Users Print on-demand coupons
75% of all Users participate in Contest Giveaways
40% of all Users respond to merchandise surveys
30% increase in Sales above traditional static POP displays

“ The crossroads of content is clearly at retail...Shopper marketing has clearly gained equal status with consumer marketing. ...Understanding the importance of marketing to shoppers, of creating at retail the same kind of emotional connection that can build brands and sales simultaneously. The store is no longer just a point of distribution. The store is an active medium unto itself.”
Mel Korn
CEO Saatchi & Saatchi
Collaborative Media

“ Advertising has been built around reach and frequency, but depth and experience is going to be the next big metric...Getting an advertising experience out closer to the stores can have a stronger influence on buying decisions.”
Mike Ribero

Continue to: What's next for the Destination Station?

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